Vyta

Creating accessible meal ordering experience for senior customers

Role:
- UX/UI Designer
- User Experience Researcher
- Accessibility Specialist
- Senior-Focused Design Consultant

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How It Started

Analyzed senior user behavior patterns and identified barriers in traditional e-commerce ordering processes.

The Approach

Designed simplified non-transactional interface prioritizing clarity, minimal steps, and confidence-building user experience.

The Result

Enhanced User-Centered Simplicity

Created interface that prioritized clarity and ease of use, with minimal steps and clear CTAs to reduce cognitive load and increase confidence for the senior target audience.

Streamlined Ordering Process

Developed non-transactional order form that guides users through meal selection without overwhelming complexity, improving accessibility and completion rates for senior customers.

Simplified order form design successfully addressed senior accessibility needs through user-centered design approach.

Tools:
Figma
User Research Tools
Accessibility Testing
Wireframing Software
Prototyping Tools
Usability Testing
Design Systems

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